https://blog.notanothermarketer.nl/rss/author/Ayse Guvencer Not Another Marketer – B2B Media Hub & Community - Ayse Guvencer en © 2025 Not Another Marketer – Media & Community for B2B Marketers. All rights reserved. ❤ https://blog.notanothermarketer.nl/i-dont-want-a-gorilla-problem-i-want-an-alternative-butler-with-system-2-guardrails https://blog.notanothermarketer.nl/i-dont-want-a-gorilla-problem-i-want-an-alternative-butler-with-system-2-guardrails Sun, 14 Dec 2025 17:16:15 +0100 Ayse Guvencer https://blog.notanothermarketer.nl/what-marketers-need-to-know-about-three-core-financial-statements https://blog.notanothermarketer.nl/what-marketers-need-to-know-about-three-core-financial-statements Wed, 10 Dec 2025 13:45:24 +0100 Ayse Guvencer https://blog.notanothermarketer.nl/congratulations-openai-is-building-an-agentic-operating-system https://blog.notanothermarketer.nl/congratulations-openai-is-building-an-agentic-operating-system Thu, 13 Nov 2025 12:32:57 +0100 Ayse Guvencer agentic browser, chatgpt, openai, atlas, operating system, ios https://blog.notanothermarketer.nl/retention-is-the-new-acquisition-why-churn-control-beats-lead-volume-in-tough-markets https://blog.notanothermarketer.nl/retention-is-the-new-acquisition-why-churn-control-beats-lead-volume-in-tough-markets Thu, 16 Oct 2025 15:03:29 +0200 Ayse Guvencer SaaS churn, customer retention, NRR, ARR, SaaS marketing, leaky bucket problem, churn management, customer success, lifecycle marketing, SaaS growth, marketing strategy, customer expansion, upsell, cross-sell, retention marketing, SaaS unit economics, marketing ROI, SaaS leadership, net revenue retention, marketing operations